Sidd Chauhan · Creative strategist

Research sharp.
Production ready.

I turn ad research and audience tension into concepts, briefs, and tests a paid-social team can run.

Start with the Caraway case 90-second hiring brief → Contact Sidd ↗

CeraVe / source research

HelloFresh / audience tension

Oura / creative direction

Research references. Independent spec work.Open the case collection ↘

Motion CSB completed ↗ Final exam passed 4 complete brand cases

Hiring manager quick read

Best fit: Creative strategy, performance creative, paid social, growth creative, or DTC agency teams.
Work sample: Ad-library research, insight framing, concept development, hook writing, briefing, and test design.
Training: Motion Creative Strategist Bootcamp ↗ completed. Final exam passed.
Evidence: Four finished brand cases and one delivered client strategy, all with explicit evidence boundaries.
Start here: Caraway: 28 active ads coded, concentration risk found, then three owned tests defined.
Boundary: Spec work is labeled. No brand performance results are implied.

Caraway case ↗ Email Sidd ↗ Resume ↓

4finished strategic cases

143live placements or results reviewed

24source-linked ad examples

40original hook options

Selected proof

Four finished cases. Four different strategy problems.

Each card answers the hiring-manager test: customer, ad to make, strategic rationale, and inspectable evidence.

01 · SkincareIndependent spec

6 source ads + breakdowns →

CeraVe

Make the after-feel the proof.

Reframed “squeaky clean” from product evidence into a barrier warning, then built a self-diagnosis campaign.

Inspect strategy proof

Customer: Normal-to-oily skin shoppers who use tightness as proof a cleanser worked.
Ad to test: A creator runs a matched, timed 10-minute cleanser comparison.
Why: It turns an invisible barrier claim into a self-test people remember.
Evidence: 30 placements · customer quotes · brief · script · reporting plan

View full CeraVe case

02 · SubscriptionIndependent spec

6 source ads + breakdowns →

HelloFresh

Cancel the 5 PM meeting.

Turned the nightly dinner negotiation into a creator-native campaign device for subscription acquisition.

Inspect strategy proof

Customer: Couples and parents stuck in a late-day dinner decision loop.
Ad to test: A creator turns the dinner text chain into a recurring 5 PM meeting.
Why: It makes decision fatigue visible before resolving it with the product.
Evidence: 24 placements · 6 source ads · brief · script · controlled test plan

View full HelloFresh case

03 · Wearable technologyIndependent spec

6 source ads + breakdowns →

ŌURA

One odd night. A useful clue.

Turned Oura’s documented behavior tags into a visible learning loop from unusual signal to one small experiment.

Inspect strategy proof

Customer: Health-curious adults who want better sleep without a bulky device or dense dashboard.
Ad to test: A creator turns one sleep disruption into three possible contributors and one test.
Why: It makes “personalized insight” visible while keeping causality and health claims restrained.
Evidence: 61 active results · 6 source ads · member language · brief · script · test plan

View full Oura case

04 · Home & kitchenIndependent spec

6 source ads + breakdowns →

Caraway

Build the giveaway’s replacement before it ends.

Coded 28 active ads, found that 29% of the account is one sweepstakes with nothing tested behind it, then built three tests with named owners.

Inspect strategy proof

Account read: Concentration risk: one promo carries 29% of live creative.
Ad to test: Scale the one tension hook in the account against the non-toxic control.
Why: It turns a risk finding into a dated, owned test plan instead of a general critique.
Evidence: 28 placements · concentration finding · 3 tests with owners

View full Caraway case

More supporting proofDelivered client work and one prior brand teardownOpen 2 items

Client

Delivered strategy

SwayFormations

Turn the product demo into the content engine.

Instagram audit and 30-day content system for competitive dance teams.

Product truth: one captain edit updates every dancer’s phone.

Outcome tracking was not available. No performance result is claimed.

Make the package do the advertising.

A 2025 retrospective on category tension, identity signaling, and an entertainment-led content system.

2026 extension: one paid-social hypothesis and a controlled three-angle test.

Public-source retrospective. No internal data or performance result is claimed.

Review the archive case →

Hiring-task coverage

The work samples match the work employers test.

Open role-fit brief

Operating loop: product facts + public customer language + competitor creative → diagnose → hypothesis → brief → production plan → test → learn. Concepts move through conception, planning, production, and management. Each brief uses one reader, one idea, one offer, and one action. The cases show the work through the test plan. They do not claim campaign results where no account-level data exists.

01 · Analyze115 live results

Current-ad coding, format and angle patterns, customer language, and account gaps.

See the evidence → 02 · Strategize3 account reads

Audience tension, awareness framing, missed opportunities, and a clear lead direction.

See the strategy → 03 · Direct9 concept routes

Three production briefs, three 30-second scripts, original visuals, and 30 hook options.

See the execution → 04 · Learn3 learning loops

A Motion-style reporting prototype: hypothesis, control, observed result, and next decision. Blank until live data exists.

See the reporting prototype →

Operating toolkit

Four tools I use to turn research into production decisions.

The reference system, applied brief, ownership map, and repeatable template behind the case-study work.

Supporting systemsOpen the tools behind the cases4 items

01 · ReferenceField Manual

One page, nine sections, compressed from an 8-week / 9-instructor curriculum: the metric diagnostic, brief template, and reporting cadence I use before every deliverable.

Open the manual → 02 · Appliedhims & hers VVP

A creative-strategy brief for their live GLP-1 messaging pivot. Diagnosis, brief, hooks, image prompts, and a validation plan, built entirely from public filings.

Read the VVP → 03 · FluencyOwnership Dashboard

An industry ad-production workflow, credited and rebuilt as a scannable reference. It shows operating-model fluency, not authorship.

View the dashboard → 04 · RepeatableBlank VVP Template

The same structure as the hims & hers VVP, stripped to fill-in fields. I use it to build a new response for each interview.

Open the template →

About Sidd

Creative judgment with a builder’s bias.

My background spans paid photography, content systems, startup work, and AI product prototypes. I completed Motion’s Creative Strategist Bootcamp and passed the final exam. I fit teams that need research, creative direction, client communication, and hands-on execution in the same person.

Evidence standard: Public ads show what brands are testing, not spend, ROAS, or winners. Every case separates sourced evidence, inference, and spec work.

Available for full-time creative strategy roles and selected projects.

Email Sidd Download resume ↓ LinkedIn ↗ Creative Strategy Vault ↗

Research sharp.Production ready.

Four finished cases. Four different strategy problems.

Make the after-feel the proof.

Cancel the 5 PM meeting.

One odd night. A useful clue.

Build the giveaway’s replacement before it ends.

Turn the product demo into the content engine.

Make the package do the advertising.

The work samples match the work employers test.

Four tools I use to turn research into production decisions.

Creative judgment with a builder’s bias.

Research sharp.
Production ready.