@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,500..800&family=Instrument+Serif:ital@0;1&family=Manrope:wght@400..800&family=Space+Grotesk:wght@400..700&display=swap');

:root {
  --paper: #f3f0e8;
  --ink: #151515;
  --muted: #625f57;
  --rule: #c9c4b8;
  --acid: #c9c3e6;
  --orange: #f26b4f;
  --blue: #2457ff;
  --white: #fffdf7;
  --fixed-dark: #171815;
  --fixed-light: #fffdf7;
  --on-acid: #151515;
  --on-orange: #151515;
  --font-sans: "Manrope", sans-serif;
  --font-display: "Fraunces", serif;
  --surface: var(--white);
  --shadow: rgba(21, 21, 21, .12);
}

html[data-font="editorial"] {
  --font-sans: "Archivo", sans-serif;
  --font-display: "Fraunces", serif;
}

html[data-font="sharp"] {
  --font-sans: "Space Grotesk", sans-serif;
  --font-display: "Space Grotesk", sans-serif;
}

html[data-font="human"] {
  --font-sans: "Manrope", sans-serif;
  --font-display: "Fraunces", serif;
}

html[data-theme="dark"] {
  --paper: #161714;
  --ink: #f5f1e8;
  --muted: #c5c0b6;
  --rule: #55574f;
  --white: #23241f;
  --acid: #b7acd9;
  --orange: #e8765b;
  --blue: #9bb1ff;
  --shadow: rgba(0, 0, 0, .34);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}
a { color: inherit; }
button, a, summary { -webkit-tap-highlight-color: transparent; }
button, [role="button"], summary { cursor: pointer; }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 4px; }
.skip-link {
  position: fixed;
  top: 10px;
  left: 10px;
  z-index: 999;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--white);
  transform: translateY(-160%);
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 70px;
  padding: 0 3vw;
  border-bottom: 1px solid var(--ink);
  background: color-mix(in srgb, var(--paper) 94%, transparent);
  backdrop-filter: blur(12px);
}
.wordmark {
  width: max-content;
  font-size: 22px;
  font-weight: 800;
  text-decoration: none;
}
.wordmark span { color: var(--orange); }
nav { display: flex; gap: clamp(18px, 3vw, 48px); }
nav a, .header-cta {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
  text-underline-offset: 5px;
}
.header-cta { justify-self: end; }

.display-trigger {
  position: fixed;
  right: 18px;
  bottom: 18px;
  z-index: 70;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 42px;
  padding: 0 14px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  background: var(--paper);
  color: var(--ink);
  box-shadow: 0 8px 26px var(--shadow);
  font: 800 10px/1 var(--font-sans);
  letter-spacing: .1em;
  text-transform: uppercase;
}
.display-trigger:hover { background: var(--acid); color: #151515; }
.display-trigger svg { width: 15px; height: 15px; fill: none; stroke: currentColor; stroke-width: 1.8; }

.display-dialog {
  width: min(440px, calc(100vw - 28px));
  max-height: min(720px, calc(100vh - 28px));
  margin: auto;
  padding: 0;
  overflow: auto;
  border: 1px solid var(--ink);
  border-radius: 0;
  background: var(--paper);
  color: var(--ink);
  box-shadow: 0 24px 80px rgba(0,0,0,.28);
}
.display-dialog::backdrop { background: rgba(10, 10, 9, .62); backdrop-filter: blur(4px); }
.display-dialog-head { display: flex; justify-content: space-between; gap: 20px; padding: 22px; border-bottom: 1px solid var(--ink); }
.display-dialog-head p { margin: 0; font: 700 25px/1 var(--font-display); }
.display-close { width: 38px; height: 38px; border: 1px solid var(--ink); background: transparent; color: inherit; font-size: 22px; line-height: 1; }
.display-close:hover { background: var(--ink); color: var(--paper); }
.display-dialog-body { display: grid; gap: 26px; padding: 22px; }
.display-group { margin: 0; padding: 0; border: 0; }
.display-group legend { margin-bottom: 11px; font-size: 9px; font-weight: 850; letter-spacing: .14em; text-transform: uppercase; }
.display-options { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--ink); }
.display-option { min-height: 46px; padding: 8px; border: 0; border-right: 1px solid var(--ink); background: transparent; color: inherit; font: 750 11px/1.1 var(--font-sans); }
.display-option:last-child { border-right: 0; }
.display-option:hover, .display-option[aria-pressed="true"] { background: var(--ink); color: var(--paper); }
.font-options { grid-template-columns: 1fr; }
.font-options .display-option { display: grid; grid-template-columns: 90px 1fr; gap: 12px; align-items: center; min-height: 65px; border-right: 0; border-bottom: 1px solid var(--ink); text-align: left; }
.font-options .display-option:last-child { border-bottom: 0; }
.font-preview { font-size: 25px; font-weight: 600; }
.font-preview-editorial { font-family: "Bodoni Moda", serif; }
.font-preview-sharp { font-family: "Instrument Serif", serif; }
.font-preview-human { font-family: "Fraunces", serif; }
.display-system-link { display: flex; justify-content: space-between; padding-top: 18px; border-top: 1px solid var(--rule); font-size: 11px; font-weight: 800; text-underline-offset: 5px; }

html[data-theme="dark"] .proof-card,
html[data-theme="dark"] .proof-case,
html[data-theme="dark"] .case-hero-copy,
html[data-theme="dark"] .case-disclaimer,
html[data-theme="dark"] .text-ad,
html[data-theme="dark"] .voice-conclusion,
html[data-theme="dark"] .strategy-chain .chain-payoff,
html[data-theme="dark"] .spec-creative,
html[data-theme="dark"] .phone-mock,
html[data-theme="dark"] .script-head,
html[data-theme="dark"] .test-head,
html[data-theme="dark"] .application-section,
html[data-theme="dark"] .hire-hero-copy,
html[data-theme="dark"] .cerave-preview-visual,
html[data-theme="dark"] .hf-preview-visual { color: #fffdf7; }

html[data-theme="dark"] .proof-card-link,
html[data-theme="dark"] .proof-case { color: #fffdf7; }

html[data-theme="dark"] .source-boundary,
html[data-theme="dark"] .report-prototype { background: #1b1c19; }

/* Readability contract: decorative surfaces keep a stable foreground in both themes. */
.proof-strip,
.hm-trust,
.hire-hero-copy,
.case-disclaimer,
.data-panel,
.case-system,
.supporting-proof,
.gap-map,
.spec-creative,
.phone-mock,
.script-head,
.test-head { background: var(--fixed-dark); color: var(--fixed-light); }

.proof-strip span,
.hm-trust-copy > p:last-child { color: #d6d2c9; }

.hm-quick-read,
.recommended-path,
.hm-fit,
.hire-target,
.message-title,
.approach,
.testing-section,
.pattern-accent,
.concept-primary,
.persona-detail > div:last-child,
.frame-three,
.hf-frame-three,
.principles,
.system-proof-card { color: var(--on-acid); }

.hm-contact,
.logic-accent,
.hiring-proof-accent,
.system-close { color: var(--on-orange); }

.case-hero-side,
.source-chip,
.proof-card-media span,
.proof-card-link:hover,
.case-next a:hover { color: var(--on-acid); }

.proof-card,
.proof-card-link,
.proof-case,
.case-hero-copy,
.text-ad,
.voice-conclusion,
.strategy-chain .chain-payoff,
.application-section { color: var(--fixed-light); }

.button-dark { background: var(--fixed-dark); color: var(--fixed-light); }
.button-light { background: var(--acid); color: var(--on-acid); }

.hero { border-bottom: 1px solid var(--ink); }
.hero-topline {
  display: flex;
  justify-content: space-between;
  padding: 22px 3vw;
  border-bottom: 1px solid var(--rule);
  color: var(--muted);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.hero-topline p { margin: 0; }
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(320px, .75fr);
  min-height: min(760px, calc(100vh - 118px));
}
.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(64px, 9vw, 140px) 6vw clamp(70px, 10vw, 150px) 3vw;
}
.kicker {
  margin: 0 0 20px;
  color: var(--blue);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .18em;
  text-transform: uppercase;
}
h1, h2, h3, p { text-wrap: pretty; }
h1 {
  margin: 0;
  max-width: 950px;
  font-family: var(--font-display);
  font-size: clamp(68px, 10.4vw, 166px);
  font-weight: 700;
  letter-spacing: -.07em;
  line-height: .78;
}
h1 em { color: var(--orange); font-weight: 500; }
.hero-deck {
  max-width: 680px;
  margin: 48px 0 0;
  font-size: clamp(20px, 2vw, 30px);
  font-weight: 450;
  line-height: 1.3;
}
.hero-actions { display: flex; align-items: center; gap: 30px; margin-top: 40px; }
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 24px;
  border: 1px solid var(--ink);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .08em;
  text-decoration: none;
  text-transform: uppercase;
  transition: background-color 180ms ease, color 180ms ease, border-color 180ms ease;
  cursor: pointer;
}
.button-dark { background: var(--fixed-dark); color: var(--fixed-light); }
.button-dark:hover { background: var(--blue); border-color: var(--blue); }
.button-light { background: var(--acid); color: var(--on-acid); }
.button-light:hover { background: var(--fixed-light); color: var(--fixed-dark); }
.text-link { font-size: 13px; font-weight: 750; text-underline-offset: 5px; }
.text-link:hover { color: var(--blue); }

.hero-proof {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 42px;
  overflow: hidden;
  border-left: 1px solid var(--ink);
  background: var(--acid);
}
.proof-orbit {
  position: relative;
  align-self: center;
  width: min(100%, 360px);
  aspect-ratio: 1;
  margin: 8px 0 40px;
}
.orbit { position: absolute; inset: 0; border: 1px solid var(--ink); border-radius: 50%; }
.orbit-a { transform: scaleX(.42); }
.orbit-b { transform: rotate(60deg) scaleX(.42); }
.orbit-c { transform: rotate(-60deg) scaleX(.42); }
.orbit-core {
  position: absolute;
  inset: 50% auto auto 50%;
  display: grid;
  place-items: center;
  width: 78px;
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--ink);
  color: var(--acid);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: .12em;
  transform: translate(-50%, -50%);
}
.hero-proof ol { margin: 0; padding: 0; list-style: none; }
.hero-proof li {
  display: grid;
  grid-template-columns: 48px 1fr;
  padding: 14px 0;
  border-top: 1px solid var(--ink);
  font-size: 13px;
  font-weight: 750;
  text-transform: uppercase;
}
.hero-proof li span { font-variant-numeric: tabular-nums; }

.ticker { overflow: hidden; border-top: 1px solid var(--ink); background: var(--ink); color: var(--paper); }
.ticker-track {
  display: flex;
  width: max-content;
  align-items: center;
  gap: 24px;
  padding: 13px 0;
  animation: ticker 28s linear infinite;
  font-family: var(--font-display);
  font-size: 18px;
  font-style: italic;
}
.ticker i { width: 8px; height: 8px; border-radius: 50%; background: var(--orange); }
@keyframes ticker { to { transform: translateX(-50%); } }

.work { padding: 120px 3vw; }
.section-heading {
  display: grid;
  grid-template-columns: .55fr 1.45fr .7fr;
  gap: 30px;
  align-items: end;
  margin-bottom: 70px;
}
.section-heading .kicker { align-self: start; }
.section-heading h2, .about h2, .contact h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(48px, 6vw, 94px);
  font-weight: 600;
  letter-spacing: -.05em;
  line-height: .95;
}
.section-heading > p:last-child { margin: 0; color: var(--muted); font-size: 15px; }

.case { margin-bottom: 42px; border: 1px solid var(--ink); background: var(--white); }
.case-index {
  display: flex;
  justify-content: space-between;
  align-items: center;
  min-height: 58px;
  padding: 0 24px;
  border-bottom: 1px solid var(--ink);
}
.case-index span { font-family: var(--font-display); font-size: 25px; }
.case-index p { margin: 0; font-size: 10px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.case-title { display: grid; grid-template-columns: .55fr 1.45fr .7fr; gap: 30px; padding: clamp(34px, 5vw, 76px) 24px; }
.client { margin: 0; font-size: 12px; font-weight: 850; letter-spacing: .13em; text-transform: uppercase; }
.case h3 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(42px, 5vw, 76px);
  font-weight: 600;
  letter-spacing: -.045em;
  line-height: .98;
}
.case-summary { margin: 0; color: var(--muted); font-size: 16px; }
.cerave-preview { display: grid; grid-template-columns: 1.15fr .85fr; }
.cerave-preview-copy { padding: clamp(40px, 6vw, 88px); }
.cerave-preview-copy .client { margin-bottom: 24px; }
.cerave-preview-copy .case-summary { max-width: 720px; margin: 30px 0; }
.preview-tags { display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 36px; }
.preview-tags span { padding: 7px 10px; border: 1px solid var(--rule); font-size: 9px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.cerave-preview-visual { display: flex; flex-direction: column; justify-content: center; min-height: 610px; padding: clamp(34px, 5vw, 70px); border-left: 1px solid var(--ink); background: #0d50a1; color: var(--white); }
.visual-eyebrow { margin: 0 0 28px; font-size: 10px; font-weight: 850; letter-spacing: .15em; text-transform: uppercase; }
.ten-clock { display: flex; align-items: flex-end; gap: 8px; width: max-content; margin-bottom: 36px; border-bottom: 2px solid var(--white); font-family: var(--font-display); line-height: .8; }
.ten-clock span { font-size: clamp(100px, 12vw, 180px); letter-spacing: -.09em; }
.ten-clock small { padding-bottom: 16px; font-family: var(--font-sans); font-size: 13px; font-weight: 800; letter-spacing: .12em; }
.visual-line { max-width: 530px; margin: 0; font-family: var(--font-display); font-size: clamp(27px, 3vw, 46px); line-height: 1.05; }
.visual-line-accent { margin-top: 8px; color: var(--acid); font-style: italic; }
.visual-proof { display: grid; grid-template-columns: 1fr auto 1fr; align-items: end; gap: 13px; margin-top: 58px; padding-top: 15px; border-top: 1px solid color-mix(in srgb, var(--white) 50%, transparent); }
.visual-proof span { font-size: 8px; font-weight: 750; letter-spacing: .1em; text-transform: uppercase; }
.visual-proof span:last-child { text-align: right; }
.visual-proof strong { color: var(--acid); font-family: var(--font-display); font-size: 46px; line-height: .8; }
.hf-preview { display: grid; grid-template-columns: 1.15fr .85fr; }
.hf-preview-copy { padding: clamp(40px, 6vw, 88px); }
.hf-preview-copy .client { margin-bottom: 24px; }
.hf-preview-copy .case-summary { max-width: 720px; margin: 30px 0; }
.hf-preview-visual { display: flex; flex-direction: column; justify-content: center; min-height: 610px; padding: clamp(34px, 5vw, 70px); border-left: 1px solid var(--ink); background: #e94c2b; color: var(--white); }
.hf-preview-time { display: flex; align-items: flex-end; gap: 9px; margin-bottom: 20px; }
.hf-preview-time span { font-family: var(--font-display); font-size: clamp(90px, 11vw, 170px); letter-spacing: -.08em; line-height: .8; }
.hf-preview-time small { padding-bottom: 12px; font-size: 12px; font-weight: 850; letter-spacing: .1em; }
.hf-preview-label { width: max-content; margin: 0 0 14px; padding: 5px 7px; border: 1px solid var(--white); font-size: 8px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.hf-preview-visual h4 { max-width: 520px; margin: 0; font-family: var(--font-display); font-size: clamp(39px, 5vw, 75px); font-weight: 600; letter-spacing: -.05em; line-height: .95; }
.hf-preview-actions { display: grid; grid-template-columns: repeat(2, 1fr); gap: 9px; margin-top: 45px; }
.hf-preview-actions span, .hf-preview-actions strong { display: grid; place-items: center; min-height: 48px; border: 1px solid var(--white); font-size: 10px; letter-spacing: .1em; }
.hf-preview-actions strong { border-color: var(--acid); background: var(--acid); color: var(--ink); }
.hf-preview-visual > p:last-child { margin: 28px 0 0; font-size: 13px; font-weight: 700; }
.data-panel { padding: clamp(30px, 5vw, 70px); border-top: 1px solid var(--ink); background: var(--ink); color: var(--white); }
.data-head { display: flex; justify-content: space-between; margin-bottom: 40px; }
.data-head p { margin: 0; font-size: 10px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.brand-bars { display: grid; gap: 27px; }
.brand-bar > div:first-child { display: flex; justify-content: space-between; align-items: baseline; gap: 20px; margin-bottom: 9px; }
.brand-bar strong { font-family: var(--font-display); font-size: clamp(25px, 3vw, 45px); font-weight: 600; }
.brand-bar span { color: #c7c4bc; font-size: 12px; }
.bar { height: 13px; border: 1px solid #737169; }
.bar i { display: block; width: var(--size); height: 100%; background: var(--acid); }
.method-note { max-width: 780px; margin: 38px 0 0; color: #c7c4bc; font-size: 12px; }
.method-note strong { color: var(--white); }
.case-logic { display: grid; grid-template-columns: repeat(3, 1fr); }
.case-logic > div { min-height: 280px; padding: 32px; border-top: 1px solid var(--ink); border-right: 1px solid var(--ink); }
.case-logic > div:last-child { border-right: 0; }
.logic-label { margin: 0 0 24px; font-size: 10px; font-weight: 850; letter-spacing: .13em; text-transform: uppercase; }
.case-logic p:not(.logic-label) { margin: 0; font-size: 20px; line-height: 1.35; }
.logic-accent { background: var(--orange); }
.logic-accent blockquote { margin: 42px 0 0; font-family: var(--font-display); font-size: 44px; font-style: italic; }
.case-details { border-top: 1px solid var(--ink); }
.case-details summary {
  display: flex;
  justify-content: space-between;
  padding: 22px 24px;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
  list-style: none;
  text-transform: uppercase;
  cursor: pointer;
}
.case-details summary::-webkit-details-marker { display: none; }
.case-details summary span { font-size: 19px; transition: transform 180ms ease; }
.case-details[open] summary span { transform: rotate(45deg); }
.detail-grid { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--ink); }
.detail-grid > div { padding: 30px; border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.detail-grid > div:nth-child(even) { border-right: 0; }
.detail-grid p:last-child { margin: 0; color: var(--muted); }

.case-split { display: grid; grid-template-columns: 1.3fr .7fr; }
.case-split .case-index { grid-column: 1 / -1; }
.split-copy { padding: clamp(36px, 5vw, 74px); }
.split-copy .client, .system-main .client { margin-bottom: 24px; }
.split-copy .case-summary { max-width: 690px; margin: 30px 0 50px; }
.mini-logic { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--rule); }
.mini-logic > div { padding: 22px 20px 22px 0; border-bottom: 1px solid var(--rule); }
.mini-logic > div:nth-child(odd) { border-right: 1px solid var(--rule); }
.mini-logic > div:nth-child(even) { padding-left: 20px; }
.mini-logic span { display: block; margin-bottom: 9px; color: var(--blue); font-size: 10px; font-weight: 850; letter-spacing: .12em; text-transform: uppercase; }
.mini-logic p { margin: 0; font-size: 14px; }
.phone-stage {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 50px 1fr;
  place-items: center;
  min-height: 620px;
  padding: 42px 24px;
  overflow: hidden;
  border-left: 1px solid var(--ink);
  background: var(--blue);
  color: var(--white);
}
.formation {
  position: relative;
  width: 112px;
  height: 230px;
  border: 2px solid var(--white);
  border-radius: 20px;
}
.formation::before { content: ""; position: absolute; top: 12px; left: 50%; width: 30px; height: 4px; border-radius: 5px; background: var(--white); transform: translateX(-50%); }
.formation i { position: absolute; width: 13px; height: 13px; border: 2px solid var(--white); border-radius: 50%; background: var(--acid); }
.formation i:nth-child(1) { top: 55px; left: 24px; }
.formation i:nth-child(2) { top: 55px; right: 24px; }
.formation i:nth-child(3) { top: 105px; left: 50%; transform: translateX(-50%); }
.formation i:nth-child(4) { bottom: 58px; left: 24px; }
.formation i:nth-child(5) { bottom: 58px; right: 24px; }
.formation i:nth-child(6) { bottom: 28px; left: 50%; transform: translateX(-50%); }
.formation-right i:nth-child(1) { top: 45px; left: 50%; transform: translateX(-50%); }
.formation-right i:nth-child(2) { top: 82px; left: 22px; }
.formation-right i:nth-child(3) { top: 82px; right: 22px; }
.formation-right i:nth-child(4) { bottom: 70px; left: 15px; }
.formation-right i:nth-child(5) { bottom: 70px; right: 15px; }
.formation-right i:nth-child(6) { bottom: 28px; left: 50%; transform: translateX(-50%); }
.sync-line { width: 100%; border-top: 1px dashed var(--white); text-align: center; }
.sync-line span { position: relative; top: -11px; padding: 3px; background: var(--blue); font-size: 8px; font-weight: 800; letter-spacing: .1em; }
.phone-stage > p { position: absolute; left: 28px; bottom: 24px; margin: 0; font-family: var(--font-display); font-size: 30px; line-height: 1.08; }

.case-system { display: grid; grid-template-columns: 1.35fr .65fr; background: var(--ink); color: var(--white); }
.case-system .case-index { grid-column: 1 / -1; border-color: #5c5a53; }
.system-main { padding: clamp(40px, 6vw, 86px); border-right: 1px solid #5c5a53; }
.system-main .case-summary { max-width: 720px; margin: 30px 0; color: #c7c4bc; }
.system-stats { display: grid; grid-template-columns: repeat(2, 1fr); }
.system-stats div { display: flex; flex-direction: column; justify-content: center; min-height: 230px; padding: 26px; border-right: 1px solid #5c5a53; border-bottom: 1px solid #5c5a53; }
.system-stats div:nth-child(even) { border-right: 0; }
.system-stats strong { color: var(--acid); font-family: var(--font-display); font-size: 72px; font-weight: 600; line-height: 1; }
.system-stats span { margin-top: 10px; color: #c7c4bc; font-size: 10px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }

.approach { padding: 110px 3vw; border-top: 1px solid var(--ink); background: var(--acid); }
.approach .section-heading { grid-template-columns: .55fr 2.15fr; }
.approach-list { margin: 0; padding: 0; border-top: 1px solid var(--ink); list-style: none; }
.approach-list li {
  display: grid;
  grid-template-columns: .55fr 2.15fr;
  gap: 30px;
  padding: 30px 0;
  border-bottom: 1px solid var(--ink);
}
.approach-list > li > span { font-family: var(--font-display); font-size: 26px; }
.approach-list li div { display: grid; grid-template-columns: .7fr 1fr; gap: 30px; align-items: baseline; }
.approach-list h3 { font-size: clamp(34px, 4vw, 66px); }
.approach-list p { max-width: 600px; margin: 0; font-size: 16px; }

.hiring-bridge { display: grid; grid-template-columns: 1.05fr .95fr; border-top: 1px solid var(--ink); }
.hiring-bridge-copy { padding: clamp(60px, 8vw, 125px); }
.hiring-bridge h2 { margin: 0; font-family: var(--font-display); font-size: clamp(52px, 7vw, 104px); font-weight: 600; letter-spacing: -.055em; line-height: .93; }
.hiring-bridge-copy > p:not(.kicker) { max-width: 700px; margin: 36px 0; color: var(--muted); font-size: clamp(17px, 2vw, 23px); }
.hiring-proof { display: grid; grid-template-columns: repeat(2, 1fr); border-left: 1px solid var(--ink); }
.hiring-proof > div { display: flex; flex-direction: column; justify-content: center; min-height: 290px; padding: 32px; border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.hiring-proof > div:nth-child(2) { border-right: 0; }
.hiring-proof > div:nth-child(3) { grid-column: 1 / -1; border-right: 0; border-bottom: 0; }
.hiring-proof span { color: var(--blue); font-family: var(--font-display); font-size: 25px; }
.hiring-proof strong { margin: 25px 0 13px; font-family: var(--font-display); font-size: clamp(30px, 3vw, 47px); font-weight: 600; line-height: 1; }
.hiring-proof p { margin: 0; color: var(--muted); font-size: 13px; }
.hiring-proof .hiring-proof-accent { background: var(--orange); }
.hiring-proof-accent span, .hiring-proof-accent p { color: var(--ink); }
.supporting-proof { display: grid; grid-template-columns: 1.45fr .55fr; border-top: 1px solid var(--ink); background: var(--ink); color: var(--white); }
.supporting-proof-copy { padding: clamp(60px, 8vw, 120px); }
.supporting-proof-copy .kicker { color: var(--acid); }
.supporting-proof h2 { max-width: 930px; margin: 0; font-family: var(--font-display); font-size: clamp(50px, 7vw, 98px); font-weight: 600; letter-spacing: -.05em; line-height: .95; }
.supporting-proof-copy > p:last-child { max-width: 760px; margin: 35px 0 0; color: #c7c4bc; font-size: 18px; }
.supporting-proof-action { display: flex; flex-direction: column; justify-content: center; padding: clamp(40px, 5vw, 75px); border-left: 1px solid #5c5a53; }
.supporting-proof-action strong { color: var(--acid); font-family: var(--font-display); font-size: clamp(95px, 13vw, 180px); font-weight: 600; letter-spacing: -.08em; line-height: .8; }
.supporting-proof-action > span { margin: 25px 0 40px; font-size: 9px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; }
.supporting-proof-action .button { align-self: flex-start; }

.about { display: grid; grid-template-columns: .75fr 1.25fr; min-height: 760px; border-top: 1px solid var(--ink); }
.about-mark { display: grid; place-items: center; overflow: hidden; background: var(--orange); color: var(--ink); font-family: var(--font-display); font-size: clamp(180px, 30vw, 500px); font-weight: 800; letter-spacing: -.16em; line-height: 1; }
.about-copy { display: flex; flex-direction: column; justify-content: center; padding: clamp(50px, 8vw, 130px); }
.about-copy h2 { margin-bottom: 44px; }
.about-copy > p:not(.kicker) { max-width: 760px; font-size: clamp(18px, 2vw, 25px); line-height: 1.42; }
.about-links { display: flex; flex-wrap: wrap; gap: 24px; margin-top: 28px; }
.about-links a { font-size: 12px; font-weight: 800; text-underline-offset: 5px; }
.about-links a:hover { color: var(--blue); }

.contact { padding: 120px 3vw; border-top: 1px solid var(--ink); text-align: center; }
.contact .kicker { color: var(--orange); }
.contact h2 { max-width: 1150px; margin: 0 auto 46px; }

footer {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 88px;
  padding: 0 3vw;
  border-top: 1px solid var(--ink);
  background: var(--ink);
  color: var(--paper);
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .09em;
  text-transform: uppercase;
}
footer p { margin: 0; }
footer a { justify-self: end; text-underline-offset: 5px; }

.reveal { opacity: 0; transform: translateY(20px); transition: opacity 650ms ease, transform 650ms cubic-bezier(.2,.7,.2,1); }
.reveal.is-visible { opacity: 1; transform: none; }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-header nav { display: none; }
  .hero-grid { grid-template-columns: 1fr; }
  .hero-proof { min-height: 560px; border-top: 1px solid var(--ink); border-left: 0; }
  .proof-orbit { max-width: 300px; }
  .section-heading, .case-title { grid-template-columns: 1fr 2fr; }
  .section-heading > p:last-child, .case-title .case-summary { grid-column: 2; }
  .case-logic { grid-template-columns: 1fr; }
  .case-logic > div { min-height: auto; border-right: 0; }
  .case-split { grid-template-columns: 1fr; }
  .cerave-preview { grid-template-columns: 1fr; }
  .cerave-preview-visual { border-top: 1px solid var(--ink); border-left: 0; }
  .hf-preview { grid-template-columns: 1fr; }
  .hf-preview-visual { border-top: 1px solid var(--ink); border-left: 0; }
  .phone-stage { min-height: 520px; border-top: 1px solid var(--ink); border-left: 0; }
  .case-system { grid-template-columns: 1fr; }
  .system-main { border-right: 0; border-bottom: 1px solid #5c5a53; }
  .about { grid-template-columns: 1fr; }
  .hiring-bridge { grid-template-columns: 1fr; }
  .hiring-proof { border-top: 1px solid var(--ink); border-left: 0; }
  .supporting-proof { grid-template-columns: 1fr; }
  .supporting-proof-action { border-top: 1px solid #5c5a53; border-left: 0; }
  .about-mark { min-height: 520px; }
}

@media (max-width: 680px) {
  .site-header { min-height: 62px; padding: 0 20px; }
  .header-cta { font-size: 10px; }
  .hero-topline { padding: 16px 20px; }
  .hero-topline p:last-child { display: none; }
  .hero-copy { padding: 70px 20px 80px; }
  h1 { font-size: clamp(58px, 21vw, 92px); line-height: .84; }
  .hero-deck { margin-top: 34px; }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .hero-proof { min-height: 500px; padding: 30px 20px; }
  .work, .approach { padding: 80px 20px; }
  .section-heading, .case-title, .approach .section-heading, .approach-list li { grid-template-columns: 1fr; gap: 20px; }
  .section-heading > p:last-child, .case-title .case-summary { grid-column: auto; }
  .section-heading { margin-bottom: 45px; }
  .section-heading h2, .about h2, .contact h2 { font-size: 47px; }
  .case-index { align-items: flex-start; flex-direction: column; gap: 4px; padding: 14px 18px; }
  .case-title { padding: 36px 18px; }
  .case h3 { font-size: 42px; }
  .data-panel { padding: 36px 18px; }
  .data-head, .brand-bar > div:first-child { align-items: flex-start; flex-direction: column; }
  .brand-bar span { margin-top: -4px; }
  .case-logic > div { padding: 26px 18px; }
  .detail-grid { grid-template-columns: 1fr; }
  .detail-grid > div { border-right: 0; }
  .split-copy, .system-main { padding: 38px 18px; }
  .cerave-preview-copy, .cerave-preview-visual { padding: 38px 18px; }
  .cerave-preview-visual { min-height: 520px; }
  .hf-preview-copy, .hf-preview-visual { padding: 38px 18px; }
  .hf-preview-visual { min-height: 520px; }
  .mini-logic { grid-template-columns: 1fr; }
  .mini-logic > div:nth-child(odd) { border-right: 0; }
  .mini-logic > div:nth-child(even) { padding-left: 0; }
  .phone-stage { grid-template-columns: 1fr 34px 1fr; padding: 30px 10px; }
  .formation { width: 102px; }
  .system-stats strong { font-size: 55px; }
  .system-stats div { min-height: 170px; padding: 18px; }
  .approach-list li div { grid-template-columns: 1fr; gap: 8px; }
  .about-mark { min-height: 360px; }
  .hiring-bridge-copy { padding: 75px 20px; }
  .hiring-proof { grid-template-columns: 1fr; }
  .hiring-proof > div, .hiring-proof > div:nth-child(2) { min-height: 230px; border-right: 0; }
  .hiring-proof > div:nth-child(3) { grid-column: auto; }
  .supporting-proof-copy, .supporting-proof-action { padding: 70px 20px; }
  .about-copy { padding: 70px 20px; }
  .contact { padding: 90px 20px; }
  footer { grid-template-columns: 1fr auto; gap: 20px; padding: 22px 20px; }
  footer p:nth-child(2) { display: none; }
  .display-trigger { right: 12px; bottom: 12px; min-height: 40px; padding: 0 12px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}